Israel Business Management

Real life lessons learned in senior management roles in Israeli companies, working with Israeli executives and in acquiring Israeli companies.

It Had to Happen...

Posted by Alan Komet on Monday, July 27, 2009

In the past, we have had posts about Twitter and other social networking sites. The question that was center of mind was how does this apply to business.

It seems that an Israeli firm is ready to answer that question.

TwitterAnalyzer, an Israeli start-up, helps individuals and businesses get useful data about who is following them, what countries are they from and has useful graphs depicting activity.

Think of it as the Google Analytics for Twitter. Today, every web site is using Google's tool in some fashion (though other paid for tools may be used for incremental information.) Twitter Analyzer could be the same for Twitter (and there is no reason to assume that it would stop there - each social networking site would be the same.)

With a tool like this, businesses can start to take advantage of social networking, as they will have actionable data for their marketing department to analyze. The company can then tailor its social media message to the visitors and the geography.

Social Networking may have just gone corporate...

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