Israel Business Management

My older boy recently had an assignment from his English class to choose a product and build a sales pitch to deliver to the rest of the class. For his product, my son chose chocolate. He did not want me to help in any way at all.

To be honest, my expectations for the sales pitch were around taste and maybe tying in how much he enjoyed chocolate (a reference sale - even though he may not really understand what a reference sale is.)

When I saw the finished product yesterday, I was shocked. He had built a real sales pitch. He had built up the needs - if you have a sweet tooth, you need the chocolate. He had a competitive differentiator - he focused on how his chocolate was healthier than others that are out there. He mentioned Vitamin D as an ingredient for healthy bones and teeth.

My son even built an incentive for the consumer to buy the chocolate immediately - a price reduction for a limited time only.

Aside from reminding of Bill Cosby's breakfast routine, which you can see below on YouTube, I started thinking of how many sales pitches I have heard or how many marketing materials I have read, where there is no focus on the need of the customer, but immediately the company starts with features and technology.

Take it from an 11 year old selling chocolate to other kids, understand the needs of the clients before you start your sales pitch.

As a bonus, here is the Bill Cosby routine - enjoy.