Israel Business Management

The economy is tough. There are a lot of people out of work. Companies have had to trim benefits as well as personnel.

But, yesterday, Globes ran an article that stated "50% of workers in high-tech and 57% of workers in manufacturing and construction reported a difficult work environment as a result of the crisis." Those employed are reporting that they have worries about retaining their jobs.

How can a worker that is constantly worried about job security perform their job adequately? At this time, we need them to do more than an adequate job to make up for those cuts in personnel we have made.

What can a manager do to make the employees feel safer and concentrate on the task at hand?

First, communicate clearly. It may not come as a surprise that there are layoffs coming, but you still need to tell the workforce why the cuts are needed. After all, the people being dismissed are friends, neighbors or even family. Make sure that all managers downstream have the same message.

Second, be honest. Let the employees know that a certain percentage is being cut (and as above include the reasons why), but beyond that, no other cuts are expected (if performance stays in line). Once, the cuts have been made either you or the in-line managers should meet with their teams to enforce this message. If you do not do this, your superstars may bolt for other companies before they think the layoff can hit them. And remember, good people can always find jobs or promotions. Average people stay in jobs where they can hide.

Third, make them feel wanted and appreciated. Although, it may sound simple or even childish, after a round of layoffs, I once instituted a quarterly MVP (with and award plaque and gift certificate) and an honorable mention (free dinner for the employee + 1). Yes, this is a small token, but it was different than any other group at that time and our productivity was the highest of any division.

We live in a difficult situation, but our companies greatest assets, the people, need to be treated well to produce at the expected levels, or if motivated correctly, exceed our wildest dreams.