In past entries, we focused on strategy and plans. I find that too many times CEOs have little to no focus on driving the business, but instead get distracted by the latest buzz word or fad.
As yesterday's post focused on the social media and Web 2.0, I thought that we would focus on how easily a company can get sidetracked by social networking, if it is not an integral part of the strategy.
Over the last 24 hours since the last post, I have heard of one Israeli company where the CEO wants the whole company to be trained on Web 2.0. While I encourage ongoing training and education for your staff (which we will speak about in the future as a critical investment for your company), I am quite sure that the development staff's time will be better spent on the company's future products or services.
In the case of this particular company, there is no dedicated headcount to developing social media, but the CEO wants to train the entire company. This shows that the CEO is trying to grasp at the latest fad, but without it being core to the corporate strategy or even dedicating the appropriate investments of headcount and money. If you want to succeed at any business initiative and it is core to the corporate business, it must be funded.
This company, if serious, would hire a consultant or full-time employee for social media. They would plan before acting as we laid out in yesterday's post.
Plan for your business needs, execute the plan and stick to the plan. Do not get off course with buzzwords and fads. You will never succeed this way.
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